How the Lenovo Yoga Got Its Name
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The Lenovo Yoga isn’t just redefining Lenovo’s product line — it’s also transforming how the company names its products. The company’s marketing chief says the laptop/tablet hybrid’s name was a serendipitous moment, and Lenovo will be re-examining how it names its products in the near future.
“Yoga” is the incredibly apt (but no _too_ clever) name for Lenovo’s laptop whose screen can bend backward a full 360 degrees thanks to a special hinge design. When the screen folds past 180 degrees, the keyboard automatically shuts off, and when completely folded it effectively becomes a tablet.
It’s a novel design, and Lenovo CMO David Roman says the name was conceived very early in the proce…
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