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Call it self-marketing, personal branding, professional development, or any other buzzword you’d like. In any case, both finding a job and climbing the career ladder are all about investing in the business of you.

As a professional, you are a brand unto yourself. The target market for the unique value you provide are employers who are constantly bombarded with messages from your competitors (read: other industry professionals) and also always on the lookout for innovation. Develop and market your personal brand effectively by using traditional marketing techniques.

The 4 Ps of Traditional Marketing

Though the boundaries of traditional marketing no longer exist due to online…
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