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Facebook announced that it had hit a billion active users Thursday; an extraordinary milestone, celebrated with a rather odd ad.

But that number, rather like that ad, is something of a sideshow. Another extraordinary stat got overlooked, and this is one that really gives you the scale of what the social network is building.

Or to put it another way: one billion isn’t cool. You know what’s cool? _140.3 billion._

As you can see from the infographic based on Facebook’s internal data at the bottom of this article, 140.3 billion is the total _friendships_ on Facebook. If you keep track of one thing about the company, make it this, not the user number or fluctuating stock price.…
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