The Real Story Behind RIM’s Musical Love Letter to Developers
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RIM VPs made a splash on the Internet Tuesday with a musical love letter to developers. Posted on YouTube, the video sparked headlines suggesting the performance was everything from the beginning of a new marketing campaign to RIM jumping off the deep end.
“We’ve been trying for so hard and for so long to be the best company for developers to work with. That’s what we were trying to say,” Alec Saunders, VP of Developer Relations & Ecosystem for RIM and lead singer in the video, told _Mashable_.
The video, as its title suggests, was made specifically for developers in the audience — not necessarily the general public — and came out of Saunders’s desire to do something other…
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