Is This the Second-Screen TV App That Finally Goes Mainstream?
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Everyone knows people love to use a “second screen” — be it smartphone, tablet or laptop — while they watch TV, but no one has created an app or experience that’s become the go-to place for live shows. In short, the second screen doesn’t yet have its Facebook.
Zeebox could be it. Debuting today in the U.S., the app has already found a sizeable audience in the U.K. at 1.5 million users since first launching in November. The app’s done due in large part to its partnerships with broadcasters, who can both push their own content to the app and get real-time audience metrics from it. For the U.S. launch, both Comcast’s NBC Universal and HBO are on board.
For viewers, Zeebox starts as…
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