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Social media management tool HootSuite integrated real-time chat onto users’ dashboards Wednesday with the release of HootSuite Conversations, calling the addition an “epic release” for businesses.

HootSuite Conversations encourages collaboration among employees who switch back and forth between HootSuite’s dashboard and their emails. Now, HootSuite allows any HootSuite user with an email address to start group conversations within the dashboard without having to switch over to his or her email client.

“We wanted to create a private channel to have conversations to increase efficiency and improve return on investment,” CEO Ryan Holmes tells _Mashable_.

To start a private conve…
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