ShoutAbout Aims to Inspire Social Action Based on News Stories
Sunday at the 2012 Social Good Summit, former Red Cross Communications Officer Mat Morgan publicly launched his new startup, ShoutAbout, which intends to empower consumers of news to actually create social change.
“There’s this huge barrier between awareness and action,” explained Morgan, who said news coverage drives people to care about social issues. Yet, while news media is great at making people passionate about the topics they read, there are no direct ways to jump from consuming information to acting on it.
“You become more aware of problems” by reading news, said Morgan, “but you are unable to act on any sort of constructive solutions.”