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#SuryaRay #Surya Remember when everyone in the tech industry sort of took a step back, looked at Pinterest, and said, _whoa, this whole digital moms demographic might have some legs to it? _Well, as it turns out, moms aren’t just out there pinning recipes and home decor to their Pinterest boards - they’re heavy-duty digital consumers across all channels, including not only social media, but also in e-commerce and on mobile. According to the findings of a new report released today by mobile ad network Mojiava in conjunction with Distimo, moms are heavily engaged with their tablets and phones. One third own a connected device. They spend 6.1 hours per day on average on their smartphones - that’s more than magazines, TV or radio, to put it in perspective. 62% use shopping apps and 46% took action after seeing a mobile ads. This an active, _active_ group of users to target here. http://dlvr.it/23jgG7 @suryaray