The Mobile ‘Personal Shopping Assistant’: Swirl Exits Stealth With 30K Stores Signed On, $6M In Backing
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Add one more startup to the hopefuls looking to corner the market for location-aware offers for shoppers: Swirl Networks today exits stealth mode with a website and free iOS app to help people find the best fashion deals closest to them, lead them to physical stores to make purchases, and then share that experience with others. It may be a crowded space, but Swirl is one to watch: it is hitting the ground running with 220 deals in place with major brands like Macy’s, Nordstrom, and Old Navy, covering 30,000 stores and 100,000 items in the U.S.; and a first round of funding totaling $6 million from Softbank, General Catalyst, Longworth Venture Partners and the founders of GSI Commerce, the e-commerce company that sold to eBay last year for $2.4 billion. http://dlvr.it/20GMKm @suryaray