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_Lucky_ magazine is finally making the plunge into e-commerce with the launch of myLucky.com, scheduled to launch Aug. 17.

The website, which is powered by Revel Touch, will allow visitors to shop from more than a dozen retailers, including Saks and Sephora. myLucky’s functionality will be integrated into LuckyMag.com, allowing users to shop articles published on the site.

When myLucky launches, shoppers will have to complete purchases at participating retailers’ websites. Eventually, shoppers will be able to complete transactions without leaving myLucky.com, a spokesperson says. myLucky will also alert shoppers when items in their cart go on sale.

The magazine will receive a three to…
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